Check out this interview from Robert Scoble on ScobleizerTV with Kevin Barenblat, founder of Context Optional, talking about how his Facebook widget is driving 60,000 users a day to a client’s website. A great example of how big brands should choose the right social network and develop an approach that encourages the members to interact with one another and then the brand.

Update: You will need to click on the “shows” tab on the video window above and choose the frame that has Facebook logo appearing top left to choose the correct video

I’ve seen a few of these videos before and think they’re great but thanks to Mike for bringing to my attention again - an easy to understand guide to social media that your mum would understand.

11 million UK internet users visted social media websites at least once last month according to eMarketer stats, from Marketing Vox

Will Google use Jaiku to kill Twitter, from TechCrunch UK - if it works for more than one million users then very likely!

YouTube amateur instruction video successes and stats, from the Guardian

Firms missing benefits from social media, from BBC Online based on new Gartner research report - more consolidation of disparate social media properties should help in the future