Check out this interview from Robert Scoble on ScobleizerTV with Kevin Barenblat, founder of Context Optional, talking about how his Facebook widget is driving 60,000 users a day to a client’s website. A great example of how big brands should choose the right social network and develop an approach that encourages the members to interact with one another and then the brand.

Update: You will need to click on the “shows” tab on the video window above and choose the frame that has Facebook logo appearing top left to choose the correct video

Had to post this from BBC for spot on accuracy as featured in Rory Cellan-Jones’ post on dot.life blog with latest UK user stats for Facebook.